It's a major celebration day, for some people

Breasts are an important feature among mammals. They allow mothers to nurture their young through protracted infancies. No infancy is longer than that of the human species, especially that of the American male, which often lasts until death.




Breasts are more than just moving diner for the young, however. On humans at least, they also have valuable recreational value. Nothing else has the nutrition, entertainment, and sheer jiggle value of the human breast (although Jell-O™ does come close).



Naturally, men couldn't leave anything with the power, appeal, and nutritive value of breasts in the hands of women, literally or metaphorically. From the very dawn of human history, therefore, breasts have been in men's hands.

In 2500 BC, the Minoan women of Crete are believed to have worn a special garment that lifted their breasts entirely out of their clothing. (Like another popular story of ancient Minos, this is believed to be half bull.) By the rise of the Hellenic (Greek) and Roman (Roman) civilizations, however, women were wearing tightly bound breast bands to reduce their busts. This style persisted until 476 AD, rightly referred to by historians as the Fall of Rome.

As history progressed, the popularity of breasts rose and fell, heaved and plunged, lifted and separated. Each new culture found a new way of exalting or obscuring the breast, according to their inclinations. By the nineteenth century in Europe, breasts were being pressed together and thrust upward by means of whalebone-fortified corsets.

The strain was unbearable. Something had to give.



On May 30, 1889, the world’s first bra was invented. To tell you the truth, I’ve lost all track of where I found that date but I do know, however, that corset maker Herminie Cadolle invented the Bien-être in 1889, and that this “health aid” was the first garment to support breasts from the shoulder down instead of squeezing them up from below.

Marie Tucek patented the first “breast supporter” in 1893 (separate pockets for the breasts, with straps that went over the shoulder and were fastened by hook-and-eye closures). Yes, the first documented over the over the shoulder boulder holder.

New York socialite Mary Jacob Phelps invented a modern bra in 1913 (with two handkerchiefs, some ribbon, and a bit of cord) to accommodate a sheer evening gown. Ms. Phelps sold her invention, which she called the brassiere, to the Warner Brothers Corset Company in Bridgeport, Connecticut, for $1500 in 1914.

The US War Industries Board encouraged the assimilation of the bra in 1917 by encouraging women to stop buying corsets, thereby freeing up nearly sixty million pounds of the metal used in them.

During the 1920s, a Russian immigrant by the name of Ida Rosenthal founded Maidenform with her husband William. The Rosenthals grouped breasts into cup sizes and developed bras for women of every age.

So it doesn’t really matter what happened on May 30, 1889. It only matters that I’ve gotten you to read the word breast about twenty times in the last several paragraphs.